Accenture to acquire Brazilian customer experience firm Experity

Accenture has agreed to accumulate Experity; a Brazilian agency targeted on the availability of buyer expertise (CX) and cloud-based e-commerce providers. The phrases of the transaction, topic to customary closing circumstances, haven’t been disclosed.

São Paulo-based Experity affords consulting, implementation and help providers for cloud-based platforms. By way of strategic companions comparable to Salesforce, Adobe, Oracle, SAP and Microsoft, the corporate based in 2003 helps firms in enhancing their relationship with prospects.

With the acquisition, roughly 420 client expertise consultants, cloud engineers, information scientists and consultants will be a part of Accenture Interactive in Brazil. Accenture expects the brand new professionals to reinforce its built-in providing of cloud-based buyer expertise options for firms and types in client items and pure assets segments.

The acceleration of the Brazilian e-commerce section was a key driver for the acquisition: spending on-line reached historic ranges within the nation, reaching almost $10 billion over the primary six months of the yr. This has prompted manufacturers to rethink their commerce expertise, in accordance with Accenture, shortly.

The consulting agency expects that, mixed with its world scale and capabilities, Experity will assist improve the consulting agency’s capacity to ship built-in, customer-centric experiences.

“Experity will solidify and scale our transformational providers guided by the built-in experiences that we provide throughout industries and throughout Latin America. We’re strengthening our partnerships with an important firms within the ecosystem, which, with innovation and integration of personalization applied sciences, redefine the interplay of manufacturers with their prospects”, stated Cristiano Dencker, chief of Accenture Interactive in Latin America.

When accomplished, the acquisition of Experity can be Accenture’s third buy in Brazil in 2021. In March, the consulting agency acquired Pollux, a Brazil-based firm offering industrial robotics and automation techniques. In January, Accenture introduced its first buy of the yr within the nation, info safety agency Actual Defend.