Beijing, Sep 28: TikTok hit 1 billion month-to-month lively customers globally this summer time, the short-video sharing app stated on Monday.
It marks a forty five% leap in customers in simply over a yr.
Tiktok, which was launched 4 years in the past by Chinese language tech big ByteDance, noticed a lift in followers amid coronavirus lockdowns, faculty closures and residential workplace.
The video platform, referred to as Douyin in China, gained greater than 300 million customers since July 2020, the final time the corporate had reported person numbers.
How is Tiktok boosting its reputation?
Tiktok is understood for its viral choreographies to pop songs. The platform prolonged its video time restrict of 15 seconds to 3 minutes in early July to draw a wider viewers and compete with YouTube.
The corporate additionally enhanced promoting final yr and launched a brand new function in late August 2021 that enables its customers to immediately buy merchandise supplied on the video platform by content material creators. It now plans to monetize extra of its platform’s visitors.
Tiktok stated the USA, Europe, Brazil and Southeast Asia are its greatest markets, regardless of regulatory scrutiny it’s going through within the US and different international locations.
Earlier this yr, the corporate appointed ByteDance’s CFO Shouzi Chew, a Singaporean nationwide, as its new chief government officer.