NASHVILLE, TN – Brazil’s beef industry has entered a new phase, moving from bulk commodity shipments toward premium exports. In June 2025, the country earned certification as free of foot-and-mouth disease without vaccination, opening high-value markets such as Japan and South Korea. A Japanese delegation visited within days, and a deal with Vietnam soon followed.
Brazil’s push into Asia coincides with expanded U.S. sales. In May, Brazil shipped 175 million pounds of beef to the United States, five times more than a year earlier. Year-to-date totals more than doubled, contributing to a 60% surge in total U.S. beef imports. In July, the United States imposed a 50% tariff on Brazilian beef, raising the effective rate to 76.4%. Major exporters, including Minerva, JBS, and Naturafrig, paused U.S. shipments, redirecting product to Asia and the Middle East.
The U.S. has responded by strengthening trade ties in Asia, signing new agreements with Japan, the Philippines, and Indonesia. While Brazil’s improved credentials boost its global appeal, U.S. beef retains strong brand recognition, long-standing trade relationships, and a reputation for quality.
