BAKU, Azerbaijan, November 5. A new Boston
Consulting Group (BCG) survey reveals that global car buyers are
rapidly redefining the auto industry’s future — favoring electric
vehicles, showing less brand loyalty, and becoming increasingly
open to Chinese brands, Trend reports.
According to the report “What Car Buyers Want: A Global Guide
for Automotive OEMs,” which surveyed 9,000 consumers across ten
countries, brand loyalty is declining sharply worldwide. In Europe
and the US, only 35–40% of car owners plan to repurchase the same
brand, while in China that figure drops to just 10%.
“Across regions, younger consumers indicate less loyalty than
older consumers,” the report notes, adding that established
automakers can no longer rely solely on legacy appeal.
At the same time, Chinese automakers are quickly expanding their
global footprint. In Brazil, 36% of respondents said they would
consider buying a Chinese-made vehicle, while in Europe that share
stands at 10–20%. Chinese exports are surging, with nearly 5
million vehicles shipped abroad in the first nine months of 2025 —
a 15% increase year on year.
“In China itself, buying a foreign brand was traditionally
considered a status symbol, but 85% of Chinese consumers are now
open to purchasing domestic vehicles,” the report found.
The findings highlight a fundamental shift in consumer behavior,
driven by competitive pricing, faster innovation, and the rise of
electric mobility. “Global openness to Chinese vehicles and the
market share of Chinese vehicles are likely to climb over time,”
BCG concludes.
