Brazil is one of the world’s leading food producers, and it’s poised to take its production even further. agroBR is a national program that helps rural entrepreneurs bring their high-quality, sustainable products to international buyers. Whether you’re a small importer or a global distributor, agroBR makes it easier to access Brazil’s finest.
What is agroBR
agroBR is an initiative led by the Brazilian Confederation of Agriculture and Livestock (CNA), the official institution representing Brazilian farmers. The program is developed in partnership with ApexBrasil, the country’s trade and investment promotion agency, and SEBRAE, the Brazilian Micro and Small Business Support Service.
It was created to support entrepreneurs in their path to internationalization, training them to export and promoting their products in strategic markets.
The goal is clear: to diversify Brazil’s export agenda by expanding the global presence of agricultural businesses that are ready to grow beyond borders.
How it works
agroBR offers a wide range of tools and services designed to create real business opportunities. Its participants have access to:
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Tailored export consulting from 11 regional trade specialists.
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Training and market intelligence.
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International business missions and participation in trade fairs.
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A portfolio in five languages to showcase their products globally.
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An exclusive WhatsApp community.
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24/7 support via a virtual assistant.
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Business matchmaking with potential importers around the world.
Strategic sectors
agroBR focuses on high-value products that reflect Brazil’s diversity, quality, and innovation, including:
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Specialty coffees.
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Fresh and processed fruits, such as juices and jams.
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Nuts, flours, oils, and spices.
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Fine cocoa and artisanal chocolates.
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Products from Brazil’s rich biodiversity.
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Honey, propolis, and other bee-derived products.
In Brazil and around the world
agroBR acts across Brazil, with 11 trade consultants working in close coordination with CNA’s national team and state-level federations. Internationally, the program has offices in Shanghai (China), Singapore, Dubai (UAE), and Brussels (Belgium), focused on trade streamlining, promotion, and buyer engagement.
These global hubs ensure that Brazilian farmers are not only displayed but also supported in key markets.
agroBR Virtual Showcase
To explore the best of Brazil’s agricultural products, the agroBR Virtual Showcase is the ideal starting point. This online showroom (agrobr.org) features selected rural entrepreneurs from the program who are ready to take their products to international markets.
This is how you discover premium, export-ready suppliers with the quality, quantity, and reliability that define Brazilian agriculture.
agroBR Business Zone
When you’re ready to move forward with a supplier, the agroBR Business Zone is the go-to place.
This digital platform was created to streamline negotiations between international buyers and certified agroBR participants. It connects you directly to a curated network of verified Brazilian farmers and provides access to:
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Multilingual product portfolios.
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Customized matchmaking based on sourcing goals.
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Virtual business rounds eased by the agroBR team.
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Direct communication to negotiate pricing, logistics, and volumes.
Access the Business Zone and join us on this journey to discover the unlimited potential of Brazilian agricultural products.
