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Nicholas Howland claimed that social media, and particularly Tik Tok, has pushed demand for the proper bum, toned legs and sporty-looking options. He mentioned the times when girls would come into his clinic clutching images of J Lo, Kim Kardashian and Beyonce and say “I need that one” are lengthy gone.
He revealed that single girls of their 20s and 30s now say they need the proper bum for yoga pants, tight denims, and leisurewear beloved by influencers.
To do that the “hip dip” is crammed with fats from their backs to create a small however curvy hourglass determine with a full bum in a process known as the “mini Brazilian Butt Raise”.
Dr Howland says he has seen demand for the “mini BBL” surge over the previous two years with sufferers now displaying him influencers’ Tik Tok clips as a substitute of paparazzi images.
The proprietor of Howland Plastic Surgical procedure, in Salt Lake Metropolis, Utah, says demand for the process has doubled in simply two years and “is right here to remain”.
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“Folks present my photos and movies from the app and Instagram saying, ‘that is what I need’.
“My sufferers are athletic in that 20s and 30s bracket, they’re sometimes single and are available from all types of monetary backgrounds.
“One factor they’ve in frequent is that they don’t want this massive, big booty, they need one thing that appears somewhat extra delicate and naturally female.
“We used to see individuals bringing in photos of Kim Kardashian and J Lo however that’s actually uncommon now.
“Actually the celebrities they’re emulating are the Tik Tok pants that make butts look good – that’s the look most of those girls are going for.”
Dr Howland, 39, says he does two of those procedures each week, which has nearly doubled from final 12 months.
The extra delicate process sees ‘hip dips’ stuffed in with fats from their stomach, stomach and flanks to create an hourglass determine.
The notches between the hip and leg are then hidden by the injections – making a fuller look.
Dr Howland, 39, injects the fats between the muscle and pores and skin to sculpt the affected person’s bum, in a secure and authorized process.
The skilled surgeon has been practising for 14 years and says the process is quick changing into a staple of his surgical procedures.
“The brand new fashionable buzz phrase is hip dip,” mentioned Dr Howland – who additionally co-owns Canyon Crest Surgical Centre and Readability Pores and skin Med Spa.
“You have a look at a female silhouette and also you see that hourglass form, the best way our hip bones are structured you don’t get that full form.
“Most individuals have a dip on the facet and that’s fairly pure, however in some girls they’ve some fats pockets that may develop there.
“For ladies who work out fairly a bit and are pretty toned they don’t have that form.
“However by doing somewhat little bit of liposuction and placing the fats there we may give that fuller look and also you ‘repair’ these hip dips.
“Over the past two years I’ve seen it actually acquire traction.
“It’s right here to remain, however it’s by no means going to overhaul breast augmentation, tummy tucks and issues like that however it will be up there as one of many mainstays of cosmetic surgery.”
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