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Cloud computing and virtualization firm Citrix has appointed a brand new chief for its operations within the Latin America and Caribbean area.
The brand new vice chairman in control of the agency’s LAC operations is Juan Manuel Gómez, who will oversee gross sales, advertising, service and operations throughout the international locations within the area.
Gómez replaces Marcelo Giampietro, who had joined Citrix as normal supervisor for Americas from SAP in April 2021. The chief left the corporate just a few months later, in November 2021.
A Citrix veteran, Gómez joined the corporate 14 years in the past, earlier than holding advertising and gross sales roles at firms corresponding to Latin service Avianca, in addition to Kimberly-Clark, L’Oreal and Unilever.
Since becoming a member of Citrix, the chief held a wide range of roles, together with main gross sales groups for southern Latin America as a regional director. As well as, he led the event of the virtualization, safety and mobility enterprise unit in Latin America, in addition to its shift to cloud providers, as a director of gross sales for workspace options.
“We dwell in a context of technological acceleration and modifications in the way in which of creating enterprise and managing work. Firms are going through main challenges that can be a chance to raise enterprise and work types to a brand new stage. On this equation, expertise performs a central function in enabling, contributing to innovation and empowering workers,” mentioned Gómez. “I am enthusiastic about main Citrix groups within the area and assist our clients and enterprise companions on this path.”
The announcement of Gómez as the brand new chief for Citrix’s Latin America and Caribbean operations follows a serious management change in Brazil, the agency’s important market within the area. Luis Banhara, who has led Citrix’s Brazilian operations for seven years, has stepped down this month and has been changed by gross sales director Luciana Pinheiro on an interim foundation.
In a weblog submit asserting his departure, Banhara mentioned a side of the company tradition of 2014 which may nonetheless be seen as we speak and “slows down the evolution of firms in Brazil” is conforming with expertise options which are “good sufficient”.
“In different phrases, along with updating the corporate’s place within the nation and contributing to the dialogue round distant work, [I] would additionally need to take care of the tendency of IT [departments] to undertake palliative options”, Banhara identified.
“Clearly, all that has modified with COVID-19. Initiatives that used to take months have been accomplished in weeks, and Citrix’s income worldwide grew dramatically”, Banhara added. “Now, with the advance of vaccination and the gradual return to workplaces, one other problem is imposed: the adoption of a hybrid mannequin — however we will probably be very effectively ready for that.”
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