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Beneath this coverage of ‘Co-Branding of Railway Stations’, the involved licensee (the proprietor of the model) can be assigned the appropriate of promoting to only prefix or suffix its model title or emblem to the railway station title.
To faucet the potential of Indian Railways in addition to to maximise the income from Non–Fare Revenues (NFR), the Railway Ministry, for the primary time, has launched the idea of ‘Co-Branding of Railway Stations’. Beneath this coverage of ‘Co-Branding of Railway Stations’, the involved licensee (the proprietor of the model) can be assigned the appropriate of promoting to only prefix or suffix its model title or emblem to the railway station title. It additionally stated that such model title shall not exceed two phrases. Based on an announcement issued by Western Railways, this scheme is only a type of commercial and the coverage doesn’t tantamount to vary within the title of the railway station.
Nonetheless, in accordance with the zonal railway, the Co-Branding shall not be allowed on the Public Reservation System, railway tickets, route maps, web sites, in bulletins by means of the railways Public Deal with Programs, on the Rail Show Community, amongst others, the place the railway station’s title shall solely be its authentic title. Following are among the salient options of the Coverage on Co-Branding of railway stations:
1) Prefix or suffix the title or emblem of the model to the title of the railway station
2) Co-Branding of the railway station can be allowed in any respect the locations within the station constructing space wherever the railway station’s title is displayed in addition to within the circulating space
3) The scheme of ‘Co-Branding of Railway Stations’ is open to Central authorities and State authorities establishments, Public Sector Models (PSUs), in addition to reputed non-public corporations together with banks or monetary entities, excluding promoting companies.
4) The contract for Co-Branding of railway stations can be awarded by means of the method of open online tendering (ireps.gov.in) for a interval of 1 to 3 years
5) Based on the nationwide transporter, letting out of area is only on a license foundation
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